{"id":1335,"date":"2011-05-28T15:53:33","date_gmt":"2011-05-28T22:53:33","guid":{"rendered":"https:\/\/bryanhadaway.com\/?p=1335"},"modified":"2025-05-22T15:23:38","modified_gmt":"2025-05-22T22:23:38","slug":"grand-theft-auto-5-gta-v-logo","status":"publish","type":"post","link":"https:\/\/webguy.io\/blog\/grand-theft-auto-5-gta-v-logo\/","title":{"rendered":"Grand Theft Auto 5 (GTA V) Logo"},"content":{"rendered":"

I’m a big movie and video game buff. So, naturally, I’m a huge fan of cinematic games. I’ve an especially fond liking of Rockstar Games<\/a>, primarily the GTA series<\/a>.<\/p>\n

As a fan, I felt like designing and sharing a logo design concept for GTA 5 (which isn’t released yet) just for fun. Hoping for an October, 2012 release date.<\/p>\n

My GTA 5 fan logo concept:<\/p>\n

\"GTA<\/a><\/p>\n

The official GTA 5 logo:<\/p>\n

\"GTA<\/a><\/p>\n

The official GTA 4 logo:<\/p>\n

\"GTA<\/a><\/p>\n

As you can see, the GTA logo usually consists of more embeveling, strokes, and outlines. I wanted to freshen up and modernize it a bit with a cleaner, more minimalist look for 2011-2012.<\/p>\n

The font I used, made famous by the wild popularity of the GTA series, is called Pricedown<\/a>. Designed by font designer Ray Larabie<\/a>.<\/p>\n

I got a chance to speak with Ray and ask him about the font and his relationship with Rockstar (an interesting tidbit for other Rockstar or typography fans I’m sure):<\/p>\n

“Coincidentally, I was working at Rockstar when they used the font but they had no idea that it was from one of their own employees. The original UK packaging used a sort of sixties retro font from House Industries. I think it was just before I started working on GTA London 1969 when they started using Pricedown for the GTA US packaging. I worked in the Toronto studio tho, the packaging and other promo stuff was done in their new NYC office but we didn’t have much contact with them. I was consulted about the Vice City logo but my only recommendation that they draw it with a marker as opposed to using a font.”<\/em><\/p><\/blockquote>\n

Perhaps you’re not a GTA fan or even play video games at all. But, lovers of graphic design, fonts, and typography, or anyone alike really, are welcome to critique the design.<\/p>\n","protected":false},"excerpt":{"rendered":"

I’m a big movie and video game buff. So, naturally, I’m a huge fan of cinematic games. I’ve an especially fond liking of Rockstar Games, primarily the GTA series. As a fan, I felt like designing and sharing a logo design concept for GTA 5 (which isn’t released yet) just for fun. Hoping for an … Grand Theft Auto 5 (GTA V) Logo<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89,6],"tags":[280,207],"class_list":["post-1335","post","type-post","status-publish","format-standard","hentry","category-fonts","category-graphic-design","tag-fonts-typography","tag-graphic-design"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/webguy.io\/blog\/wp-json\/wp\/v2\/posts\/1335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webguy.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webguy.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webguy.io\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webguy.io\/blog\/wp-json\/wp\/v2\/comments?post=1335"}],"version-history":[{"count":0,"href":"https:\/\/webguy.io\/blog\/wp-json\/wp\/v2\/posts\/1335\/revisions"}],"wp:attachment":[{"href":"https:\/\/webguy.io\/blog\/wp-json\/wp\/v2\/media?parent=1335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webguy.io\/blog\/wp-json\/wp\/v2\/categories?post=1335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webguy.io\/blog\/wp-json\/wp\/v2\/tags?post=1335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}